Ashin Shiju logoASHIN SHIJU

PERFORMANCE MARKETING · INDIA / GCC

ASHINSHIJU.

PAID MEDIA · FULL-FUNNEL GROWTH

I run paid media end to end — strategy, pages, tracking — and hold it all to one test: the numbers move.

Explore my work ↓Let’s talk ↗
Available for select projectsBased in Kerala · working globally
Ashin Shiju in a black blazer
01SPEND IN
SALES OUT
4years hands-on
paid-media experience
LIVE ROAS3.65×Google Ads · latest month
FOCUSFULL
FUNNELstrategy to sales
01 / PAID MEDIA, END TO ENDSCROLL TO EXPLORE ↓
01BRANDS & PARTNERSHIPS

The brands
in the mix.

Kingdom Projects logoKingdom Projects
Vibrant Services logoVibrant Services
Tiju's Academy logoTiju's Academy
ASC Group India logoASC Group India
American Mission Hospital logoAmerican Mission Hospital
Sofitel Luxury Hotels logoSofitel Luxury Hotels
Filli Cafe logoFilli Café
Bahrain International Circuit logoBahrain International Circuit
₹21Lmonthly paid-media spendGoogle + Meta · India & international
₹58Lmonthly Meta-attributed revenue~7,000 leads · 200 high-value customers
3.65×Google Ads ROASCPL ₹1,800 → ₹400 · −77.8%
3→9%lead-form conversion ratelanding pages + targeting redesign
01PROFILE

Media spend in.
Sales out.

Performance marketing professional with nearly four years of hands-on experience managing paid media, building lead-generation funnels and improving campaign measurement across India and the GCC.

I own Google Ads and ChatGPT Ads, lead Meta campaign execution with colleagues, and have led a six-person paid-media team across a multi-brand portfolio. My work spans campaign strategy, landing pages, conversion tracking, CRM feedback and performance reporting.

IndiaGCCFull funnelMeasurement
TOOLS I USE
Google Ads logoGOOGLE ADS Meta Ads logoMETA ADS LinkedIn Ads logoLINKEDIN ADS ChatGPT logoCHATGPT ADS Bing Ads logoBING ADS Reddit logoREDDIT ADS Codex logoCODEX Google Antigravity logoANTIGRAVITY Claude logoCLAUDE Google Gemini logoGEMINI Google Tag Manager logoGTM Google Analytics 4 logoGA4 HubSpot logoHUBSPOT Power BI logoPOWER BI Microsoft Excel logoEXCEL SAP logoSAP
02EXPERIENCE

The roles,
the spend.

Paid media, measurement and execution across education, retail, hospitality and multi-brand portfolios.

JUL 2026 — PRESENTMAVELIKARA, KERALA, INDIA

Performance Marketing Consultant

Tiju’s Academy Pvt Ltd

01
3.65×Google Ads ROASspend ₹3L → ₹2.10L · CPL ₹1,800 → ₹400
₹58Lmonthly Meta-attributed revenue₹19L spend · ~7,000 leads · 200 high-value customers
200high-value customers / month₹7.67L attributed revenue
  • Own Google Ads and ChatGPT Ads from planning through optimisation over three months: spend ₹3 lakh → ₹2.10 lakh, CPL ₹1,800 → ₹400 (−77.8%). Lead Meta Ads execution with two colleagues and manage LinkedIn Ads for selected hiring campaigns.
  • Manage Meta campaigns with approximately ₹19 lakh monthly spend, delivering around 7,000 leads, 4,800 qualified leads and ₹58 lakh in monthly attributed revenue (3.05× ROAS), with 200 high-value customers.
  • Built a two-step lead funnel and 10+ landing pages, lifting comparable lead-form conversion from 3% to 9%; audited and repaired GTM, UTM, Meta Pixel and Conversions API tracking across a 3,000-page website.
  • Coordinated monthly delivery of 1,000+ ads and 300+ campaigns, aligning campaign, creative, landing-page and tracking work.
SEP 2025 — MAY 2026TUBLI, BAHRAIN

Marketing Operations & Project Coordinator

Vibrant Services W.L.L. · Kingdom Projects

02
MONTHLY ADVERTISING BUDGETSBHD 100–120Kapproved campaign allocations · Marketing Director held final approval
  • Led a six-person paid-media team managing Google Ads, Meta Ads and Bing Ads; reported to the Chief Marketing Officer and reviewed campaign strategy, performance and delivery.
  • Oversaw paid-media delivery across a portfolio of 20+ brands in hospitality and F&B, real estate, construction and facilities, landscaping, and interiors.
  • Coordinated campaign localisation with design, web and content teams. Maintained 95%+ launch SLA compliance and contributed to a 12% reduction in execution costs.
  • Coordinated with Batelco and Bahrain ministry stakeholders on event delivery. Total spend across events conducted was BHD 2.9 million, separate from monthly advertising budgets.
  • Promoted from Marketing Intern to full-time coordination within three months after identifying and resolving workflow bottlenecks.
OCT 2023 — MAR 2025INDIA

Performance Marketing Manager

Anna Sales Corporation Pvt Ltd

03
₹7L monthly budget20% attribution accuracy improvement15% faster creative deployment
  • Owned Google Ads and Meta Ads for two physical stores and sales across Kerala, managing a ₹7 lakh monthly budget: ₹1.5 lakh on Google Ads and ₹5.5 lakh on Meta Ads.
  • Built the company website and paid-marketing setup from scratch, including campaign structures, landing pages, form conversion tracking, GTM, UTMs, Meta Pixel custom parameters and HubSpot CRM reporting.
  • Assigned and reviewed work for three assistants and coordinated with a separate three-person offline-marketing team.
NOV 2022 — SEP 2023INDIA

Performance Marketing Specialist

Anna Sales Corporation Pvt Ltd

04
  • Built and scaled Google and Meta campaigns across sales, awareness, and lead generation; tested audiences, creative, copy, and offers.
  • Created lead-generation landing pages and form funnels, directed localised campaign messaging, and used CRM and tracking data to guide optimisation.
03SELECTED PROJECTS

The portfolio,
on record.

Event delivery, brand partnerships and multi-brand operations across Bahrain and India.

01 / EVENT DELIVERY

Bapco Energies
8 Hours of Bahrain

November 2025 · Coordinated event delivery with Batelco and Bahrain ministry stakeholders.

BHD 2.9MTotal spend across events conductedSeparate from monthly advertising budgets
02

Kingdom Projects

Project delivery and operations partnership

PROJECTS
03

Vibrant Services

Services and business operations partnership

SERVICES
03

Filli Café

Five Guys and Angelina Paris · Bahrain operations

FOOD & BEVERAGE
04

Tiju's Academy

Education and development partnership

EDUCATION
05

ASC Group India

Corporate and portfolio project reference

INDIA
06

American Mission Hospital

Healthcare organisation partnership

HEALTHCARE
07

Sofitel Luxury Hotels

Hospitality portfolio project

HOSPITALITY
08

Bahrain International Circuit

Major event and venue project reference

BAHRAIN
09

Taj Hotels

Hotel development partnership

HOSPITALITY
10

IHCL

Hospitality group portfolio reference

HOSPITALITY
11

Angelina Paris

Bahrain food and beverage operations

F&B

Portfolio brands included Bahrain Marina Mall, The Avenues Bahrain, Angelina Paris, Five Guys, Spun Candy, Kingdom Gourmet, Kingdom Landscape, Filli Café Dubai, InterContinental Regency, Bahrain Bay and NBB Head Office. Broad-portfolio brands are employer associations, not personally managed accounts.

04EXPERTISE

Full-funnel thinking.
Hands-on execution.

Platforms, systems and operating skills from the CV.

01

Paid media platforms

Google Ads (Search, Performance Max, YouTube, Demand Gen), Meta Ads Manager, Bing Ads, LinkedIn Ads, Reddit Ads, ChatGPT Ads.

02

Strategy & optimisation

Performance Marketing, Paid Media, Growth Marketing, Lead Generation, Demand Generation, Full-Funnel Marketing, campaign strategy, budget management, bidding strategy (tCPA, tROAS, Maximize Conversions), audience segmentation, keyword strategy, retargeting, creative and offer testing.

03

Measurement & analytics

Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversions API (CAPI), Google Enhanced Conversions, offline conversion tracking, UTM governance, conversion tracking, attribution, Marketing Analytics, reporting, CAC/CPL and budget variance reporting.

04

Funnels, pages & CRO

Two-step lead-generation funnels, landing page development and optimisation, user journey mapping, form optimisation, A/B testing, landing page QA.

05

CRM, leadership & operations

HubSpot lifecycle stages and pipelines, CRM-to-ad-platform feedback, lead-stage definition and scoring, stakeholder management, cross-functional briefing, workflow and SLA management, team leadership.

06

Tools

Power BI, advanced Excel (macros, VLOOKUP, pivot tables), SAP ERP, Claude Code, Google Antigravity, Z.ai (ZCode / GLM).

05EDUCATION

Learning that
goes to work.

Bachelor of Business Administration (BBA)

Advertising and Marketing Management
St. Aloysius College, Mangalore, India

06CERTIFICATIONS

Certified to
run the stack.

Google Analytics 4 (GA4), Google Ads Search, Google Ads Measurement and AI-Powered Shopping Ads — Google Skillshop; AI Search & Content Strategy; Microsoft Power BI; SAP Business and Financial Applications / SAP ERP (2024).

LANGUAGES

Malayalam (Native) · English (Professional) · Hindi (Working) · Tamil and Kannada (Basic)

Ashin Shiju portrait
07CONTACT

GOT BUDGET, NEED LEADS?

Enough about me.
Your turn.

Email me ↗WhatsApp ↗Call me ↗LinkedIn ↗Share CV ↗

Kannur, Kerala, India · Open to Kochi relocation