04EXPERTISE
Full-funnel thinking.
Hands-on execution.
What I run, what I build and what a dashboard can prove.
Paid media platforms
Google Ads, Meta Ads Manager, Bing Ads, LinkedIn Ads, Reddit Ads and ChatGPT Ads.
Strategy & optimisation
Campaign strategy, budgets, bidding, audiences, retargeting and creative testing.
Measurement & analytics
GA4, GTM, Meta Pixel, CAPI, UTMs, attribution and reporting.
Funnels, pages & CRO
Lead funnels, landing pages, user journeys, forms and A/B testing.
CRM, leadership & operations
HubSpot, lead-stage definition, stakeholder management, workflows and SLAs.
Tools
Power BI, advanced Excel, SAP ERP, Claude Code, Google Antigravity and Z.ai.